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Lambretta scooters date back to 1947 when the first scooter rolled off the assembly line. Its easy to forget that this time it was only scooters. Lambretta (and Vespa) were pioneers in this field and how many similar trips to bring the scooter to the mass market.The Roller followed was so popular that they are an integral part of Italian culture and this was the day of Vespa and Lambretta in the fabric of everyday Italian woven.


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But let us rewind to the beginning 60 + years.
The Lambretta story begins with the name of Ferdinando Innocenti, an Italian businessman who had designs on becoming a leading industrialist of the time. Early in 1920 he moved to Rome to try and start a steel pipe factory. Within a few years Innocenti company was known throughout Europe for the quality of their work and they soon overcome their plants in Rome and a move to Milan was on the cards. Milan, built Innocenti factory much larger staff, more than 6,000 people a clear idea of ​​missing the height of his success to give. Everything looked rosy until World War 2 broke out and Italy has found itself embroiled in the heat of many of the battles. Innocenti factory in Milan was repeatedly bombed and left in ruins after the war. Share the same vision as fame of Vespa Piaggio, Innocenti saw the need for a new form of transport for the Italian people. The streets were all destroyed and many infrastructure of the country have been destroyed. People were without money, and so Innocenti decided that the country has a new, cheap form of transport which could offer little more protection and stability of motorcycle embrace.


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With his vast experience in the industry vertical tubes, creating Innocenti its production in the steel tube and Lambretta scooters last scooter was first produced in 1947. The name actually came from Lambretta Lambro actually flows through its Milan factory. It was hard to keep up with demand as the scooter popularity really took off in a way which could hardly have imagined Innocenti. Within a few years more than 90,000 Lambretta scooters were produced in one year! Unfortunately, the good times have not sealed until the end of 1960 a combination of events, the fate of his beloved Roller Innocenti.